ColorProof utilizes a unique product development process that allows it to deliverbest in class products, with the highest quality and newest ingredient technology for maximum color protection and hair that’s shiny, beautiful, vibrant, healthyand instantly youthful-looking.
The process starts by determining the desired performance and then selecting the very finest ingredients to deliver that performance, not limited by price. This is very different than most manufacturers who conceive a product in terms of its price point first, which limits the quality of ingredients that can be used. Products are not released until they are proven to exceed the performance of any other product in their category.
All Products are: Sulfate-free | Salt-free | Gluten-free | Paraben-free |Phthalate-free | PABA-free |Carcinogen-free | MEA & DEA-free | Biodegradable formulas | Recyclable packaging wherever possible | 100% vegan | Never tested on animals