Loading... Please wait...

Hydration is Key

Posted by

Can you feel the difference in your skin as we move steadily toward Winter? We can. And though winter in California is a different beast with our occasional warm December days and mild nights than many other parts of the country, don’t let the relatively easy temperatures fool you. California may be temperate, but most of our fair state is dry; hydrating your skin and hair is critical to maintaining moisture levels that are key for dewy, healthy skin and silky tresses.

Masks are a great way to infuse hair and skin with intense hydration, and the addition of face oils and moisture serums to most skin care lines in recent years has changed the way women – and men – are caring for both. Here are a few of 2nd Street Beauty’s favorites.


This creamy conditioning masque drenches the hair by coating each hair strand with exclusive, nutritive proteins to eliminate frizz, promote shine, and guarantee smooth locks, with or without a straightening treatment. We are In Love with this deep-conditioning masque, and recommend using it once a week during the cooler, dryer months.



Hyaluronic Acid, a potent hydrator that constantly attracts and retains up to 1,000 times its weight in water from moisture in the atmosphere, helps replenish skin to make it appear more supple, full and smooth. Peter Thomas Roth’s Water Drench Cream and Serum utilize hyaluronic acid for a 1-2 punch of continuous hydration. Ceramides help lock in moisture while Anti-oxidant-rich Elderberry helps to defy aging by replenishing dehydrated skin.


This feather-light treatment oil absorbs rapidly to instantly reinforce skin. Three key pairings work to replenish protective lipids that are depleted by aging and environmental stress. First, phytoactives from Camellia and Tamanu oils help to restore the skin's natural barrier. Then, an essential lipid blend that includes Orchid Flower and Chia Seed Oil smoothes visible lines and locks in critical moisture. Finally, Sunflower, Rice Bran and Rosemary Extracts create a luminous antioxidant shield against free radical damage. Ideal for daily use on normal to dry skin. Use after toner and your daily and nightly moisturizer.


LIPSMART is formulated with naturally fragrant fruit extracts and contains a combination of amino acids, glycolipids and plant-derived conditioning agents to rejuvenate your lips and restore fullness. LIPSMART is powerful moisture for dry lips, using a dual action that includes hyaluronic acid to boost hydration and generate moisture. LIPSMART boosts the skin’s natural regenerative cycle and helps skin function as it did when younger; resulting in a rapid, visible and dramatically powerful moisture-restoring effect.