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Fresh for Fall!

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Most of us 2nd Street Beauties embrace the cooler temps and cozy feel of Fall when it finally arrives. We are digging out heavy sweaters, taking our makeup palette to the dark side and clearing Trader Joe's hot spiced cider supply before it even hits 68.

 Fall at 2nd Street Beauty means our buyers were busy all summer and heaps of exciting new products are hitting our stores. The usual suspects - wonderful accessories and stunning jewelry - are already available or on their way. These of course are always a perfect choice to dress up a holiday party, give as a gift, or wrap up in for an outdoor event.

But for you, in the spirit of self-care the cooler season demands, here's a little hint of some of the new products you'll find that we can't get enough of and can't wait for you to discover. 


If you love Kai’s gardenia-based scent, Kai Rose may just have you swooning. Their original exotic fragrance is combined with absolute rose, creating a delicate balance of these two florals that is unique and fresh.


A primer + moisturizer in 1! The smashbox Primerizer delivers 24-hour hydration plus powerful primer benefits in the lightest possible texture. This primer-moisturizer dupo instantly increases moisture by 127% and preps your skin for makeup in one simple step. Non-greasy and quick-drying, Primerizer acts as a makeup magnet that locks on foundation & makes it last.


Quench your lips with a burst of antioxidant moisture, and a hint of tint! CAUDALIE’s new French Kiss Tinted Lip balms are infused with the brand’s signature antioxidant polyphenols and beeswax to intensely nourish and protect your lips, whilst providing you with a subtle pop of color. Available in three shades, these handy lip balms leave your lips looking instantly hydrated and kissable.