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Beauty For Life

Beauty For Life Initiative

Life is Beautiful! We believe each member of our community should be able to discover

beauty in their own lives. Every day our 2nd Street Beauty Staff is committed to doing

its best to make each customer’s day brighter. As a company,

we want to give back to our community, and are committed to making the lives of

those dealing with abuse, emotional hardship, cancer and other

life-altering events more beautiful, more comfortable, more livable!


Each month we choose a charity or a community-serving non-profit

to partner with.  Our goal is  to raise money so they may continue to keep their services

a vital and life-changing part of our community. We have partnered with organizations such

as USC Norris Cancer Center, American Cancer Society, Interval House,

Toys for Tots and many more!


During the month of October we, 2nd Street Beauty, will be donating a portion of all sales in stores & online to USC Norris Comprehensive Cancer Center. USC Norris Comprehensive Cancer Center thanks everyone in advance for their support of their effort to achieve their mission, to make cancer a disease of the past!



Please check back each month to see what special organization we are partnering with,

and how you can help us keep our community partners thriving and able to do their very important work.


Owner Arlene Freeman with Represenatives from Interval House Long Beach following a month long fundraising campaign

2nd Street Beauty Experts getting models ready for a JFCS Long Beach fundraising event - Runway Perspectives 2015


Would you like to have a shopping fundraiser at 2nd Street Beauty? Click HERE to download more information and an application.