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About Us

2nd Street Beauty’s legacy in customized beauty care and diverse product offerings are two key reasons why Women’s Wear Daily Magazine recognizes us as “one of the most cutting edge beauty boutiques in the United States.”

2nd Street Beauty brings industry innovative expertise and a diverse selection of premium products to Southern California customers. Owned by the Freeman family with 80 years of dominance in the cosmetics industry, 2nd Street Beauty’s reputation and leadership is built around a simple principle: To enhance and compliment the natural beauty of each customer.

Our team of beauty care professionals search for the best products available. Our beauty consultants are industry leaders, visionaries and innovators — consistently equipped with the latest information and beauty techniques from around the world.

From extensive makeovers to everyday beauty maintenance needs, 2nd Street Beauty is uniquely positioned in Southern California to be the ultimate beauty hot spot. And each year, Beach Comber Newspaper consistently votes us as the “top beauty destination” in Long Beach.

2nd Street Beauty is located in the beautiful, sun-drenched city of Long Beach. Our flagship store is located in Belmont Shore — an upscale community, home to a European style shopping area, fine restaurants, the latest in retail fashion, and one of the most spectacular Pacific Ocean beach lines in Southern California.