Loading... Please wait...

Celebrating the Beauty of Spring in our Stores

Posted by


Spring has sprung and our stores prove it! We get new beauty products and gift items every week and each of our stores has their own unique colorful flair. Don't take our word for it, see for yourself.

Los Altos

Some of the products featured in the photo above at our Los Altos location include Illume aromatic diffusers and candles, Papaya Art pouches and cards, LA Trading Company makeup bags, and Blue Q pouches.

Spring Street 

Some of the products featured in the photo above at our Spring Street location include NuFace Mini Kit, BLC Essential Oils, Murad Kits, The Creme Shop face masksPetal Fresh facial cleansing wipes, and Alba Botanica body lotions.

Belmont Shore

Some of the jewelry featured in the photo above of our Belmont Shore location include Lizas and Tatum B.

Seal Beach

Some of the products featured in the photo above of Seal Beach include Musee bath balms, OPI nail polishes, Illume Go Be Lovely rollerball perfumes, La Chatelaine hand creams & Jellycat Flora Flamingo products. 

Whichever of the 4 stores you visit this season, you'll find what you're looking for (and MORE!) plus our knowledgeable staff and stellar customer service can’t be beat. It’s one of the many perks of shopping at your local 2nd Street Beauty store. 

See you there!

Love Your Lips With These 11 Luscious Lip Products

It’s Lips Appreciation Day and that’s no lip service. Did you know that like fingerprints and snowflakes, lips too, are unique? You will never find two people with the same lip impressions. How cool is that? With a body part as special and splendidly sumptuous as our lips, we think it’s pretty sweet they get a whole day to [...]

Read More »


Love the One You're With

It may not feel like Winter, but your skin reflects the season and needs more hydration than any other time of the year. Our skin is our largest organ, and a barometer of both inner and outer health. Now is the time to love your skin by gently exfoliating, pampering, and moisturizing to the nines! This will help protect [...]

Read More »


Holiday Sparkle!

We love the pairing of subtle and bold in this adventuresome holiday makeup look! The strong glitter lip may not be for everyone, but a lighter variation coupled with a soft palette for eye and complexion is a gorgeous way to dress up your regular makeup and celebrate the holidays! Get the Look! Whether you go powder-only, or [...]

Read More »


Hydration is Key

Can you feel the difference in your skin as we move steadily toward Winter? We can. And though winter in California is a different beast with our occasional warm December days and mild nights than many other parts of the country, don’t let the relatively easy temperatures fool you. California may be temperate, but most of our fair state is [...]

Read More »


Fresh for Fall!

Most of us 2nd Street Beauties embrace the cooler temps and cozy feel of Fall when it finally arrives. We are digging out heavy sweaters, taking our makeup palette to the dark side and clearing Trader Joe's hot spiced cider supply before it even hits 68. Fall at 2nd Street Beauty means our buyers were busy all summer and heaps [...]

Read More »


Travel Beauty Essentials

Going on a trip this holiday season? Well we have all your mini essentials for travel!All products listed below are under the standard 3.4 oz. for airplane travel. For more information be sure to click on the product!(Travel Bag is in stores only!)

Read More »


Osmosis Harmonized Water

Sometimes the things we intake and the environments we expose ourselves to can cause imbalances in our body. Osmosis has designed what is called, harmonized water, to help with these imbalances. Be sure to click on the product for additional informationOsmosis Gift With PurchaseSpend $90 & Get a FREE*Clear - Activating Mist*In Stores Only! Ends 10/31/16 [...]

Read More »


Breast Cancer Awareness - Why We Care

Did you know that the most common risk factors for breast cancer are being a female and getting older! 1 in 8 women in the U.S. will be diagnosed with breast cancer in her life time...To find out more information on Breast Cancer, please visit American Cancer Society's WebsiteIn 2016 there will be an estimated 1,685,210 [...]

Read More »