Our legacy in customized beauty care and diverse product offerings are two key reasons why Women's Wear Daily Magazine recognizes 2nd Street Beauty as "one of the most cutting edge beauty boutiques in the United States."

For nearly two decades, 2nd Street Beauty has brought industry innovative expertise and a diverse selection of premium products to Southern California customers. Owned by the Freeman family with 80 years of dominance in the cosmetics industry, 2nd Street Beauty's legacy and leadership is built around a simple principle: To enhance and compliment the natural beauty of each customer.

Our team of beauty care professionals search for the best products available. Our beauty consultants are industry leaders, visionaries and innovators -- constantly equipped with the latest information and beauty techniques from around the world.

For two decades, we have been cultivating loyal relationships and attracting new consumers -- from a customer base of nearly one million people living in Long Beach, Los Angeles, and Orange County.

From extensive makeovers to everyday beauty maintenance needs, 2nd Street Beauty is uniquely positioned in Southern California to be the ultimate beauty destination. And each year, Beach Comber Magazine consistently votes us as the "top beauty destination" in Long Beach.

2nd Street Beauty is located in the beautiful, sun-drenched city of Long Beach. Our flagship store is located in Belmont Shore -- an upscale community, home to a European style shopping area, fine restaurants, the latest in retail fashion, and one of the most spectacular Pacific Ocean beach lines in Southern California