Ask Elle about the frequently asked questions:
Hair Care:
Q: What is sodium laurel sulfate?
A: Sodium Laurel Sulfate is a detergent that is in most cleansers including laundry detergent and dish soap. It is what makes the cleanser lather. It is drying for the hair and can cause hair color to fade.

Q: How often should I use a reconstructor?
A: A reconstructor is a protein based conditioner which helps to strengthen the hair. Depending on the damage of your hair is how often you would use the reconstructor. Most people use it once a week.

Q: How do I reduce frizziness when straightening my hair?
A: Using a silicone based styling product or heat protectant will protect the damage of heat styling and keep the cuticle sealed which reduces frizz.

Skin Care:
Q: What is the importance of an exfoliant?
A: An exfoliant sloughs off dead skin allowing moisturizers and treatments to penetrate the skin which allows you to receive the maximum benefits of your product.

Q: Why is a sunscreen so important?
A: Sunscreens protect the skin from environmental damage which can cause premature aging.

Q: Why do I need an eye cream?
A: The skin around the eyes is very delicate and is the first place to show the signs of aging. A good eye cream will help to moisturize, firm, and smooth out fine lines.

Appliances:
Q: What does ionic & ceramic do?
A: It is technology that decreases the hairs drying time, reduces frizz, seals the cuticle, and creates a shiny appearance.

Q: What are tourmaline jewels?
A: Tourmaline is the world's most potent ionic mineral and is also known for its incredible infrared prowess. Tourmaline negative ions quench hair - smoothing the cuticle for shine and eliminating static electricity. At the same time, tourmaline infrared heat penetrates deep into hair to lock in moisture and to dry it safely and quickly from the inside out.

Q: What is the difference between ceramic coated and ceramic plated?
A: Ceramic coating is exactly as it sounds. A metal plate is coated with ceramic which allows you for a time to receive the benefits of the ceramic. Overtime this coating can ware away. If you use a flat iron often, it is ideal to invest in a flat iron with solid ceramic plates where you will receive the benefits of ceramic for the life of the product.

Makeup:
Q: How often should I clean my brushes?
A: Ideally you should clean after or before each application to eliminate bacterial growth.

Q: Why is mineral foundation better than regular foundation?
A: Because it is oil free and noncomedogenic, this means that it will not clog your pores.

Q: What makes the lip plumpers plump my lips?
A: The lip plumpers that we carry contain an ingredient that stimulates the blood flow in the lips. The ingredient brings the blood to the surface smoothing out the fine lines and puffing the lips making them appear fuller.

Nails:
Q: What is formaldehyde in nail polish?
A: Formaldehyde is a preservative. The benefits of Formaldehyde are that it allows the polish to dry quicker. The drawback of formaldehyde is its tendency to yellow the nails.

Q: How do I remove my artificial nails?
A: Soak nails in acetone until soft and gently push off with an orange stick.

Q: I just had my artificial nails removed what do I do to strengthen them?
A: Purchase a nail strengthener and cuticle cream or oil. Be patient it takes time for the nails to grow back stronger.