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About Us
2nd Street Beauty is located in the beautiful Southern California coastal city of Long Beach, California. Our flagship store is located in Belmont Shore, an up-scale European-like shopping district surrounded by hip restaurants, trendy clothing stores, with a backdrop of the Pacific Ocean. 2nd Street Beauty is unique in our approach as we offer a wide variety of the finest beauty products while narrowly tailoring our service to meet each customer’s unique beauty needs. With this approach, 2nd Street Beauty is the only beauty center in the area that can truly be labeled a beauty department store. In recognition of our outstanding service and diverse product offerings, 2nd Street Beauty has been voted the top beauty destination in Long Beach year after year by Beach Comber Magazine. Additionally, Women's Wear Daily Magazine has named 2nd Street Beauty as one of the most cutting edge beauty boutiques in the United States.
2nd Street Beauty’s commitment to providing top quality products and services is evident through our team of beauty professionals who are constantly in search of revolutionary products and techniques for our customers. At 2nd Street Beauty, we pride ourselves on providing exceptional customer service through our continuing education and training program designed to furnish our beauty consultants with the latest industry information to better serve you, our clients. Our extensive product selection includes items that will satisfy your everyday beauty needs as well as unique products designed to keep beauty junkies up to date by nourishing their beauty cravings.
Arlene and Richard Freeman, owners of 2nd Street Beauty for over 15 years, pride themselves on their vast knowledge of the beauty industry and their ability to offer the latest and most modern products in their stores. Arlene and Rick share their insight, experience, and passion for beauty with each and every customer who walks through their doors. The Freeman family legacy in the beauty industry is legendary. Whether developing beauty product innovations or helping customers achieve their beauty goals, the Freeman family has been a participating contributor to the beauty industry for over 80 years on both the manufacturing and retail sales sides.
2nd Street Beauty proudly serves over ½ a million people located in Long Beach, California by providing a complete beauty destination. 2nd Street Beauty is proud to offer our award winning service and selection outside of our traditional Long Beach retail locations via our on line store on the world wide web.
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